Local presence caller ID means displaying a phone number with the same area code as your prospect when you call them. Research consistently shows that people are more likely to answer calls from local or familiar area codes than unknown out-of-state numbers.
When you run a calling campaign in a specific geographic market, you load your campaign's caller ID pool with phone numbers from that region. When Enzo dials prospects in that campaign, calls display from those local numbers. This is set up at the campaign level — create a region-specific campaign and load it with regional numbers.
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